You're at the liquor store and you want to treat yourself. What do you get?

Are you a bourbon sort of guy or do you want to get crazy with some tequila? Would a rum and coke see you through the holiday party or will you need a full-bodied scotch? Are you particular with your cognac or will a nice comfortable beer suffice? Be specific and not vague. 10 points goes to brand names. Will you have a Grey Goose and Ocean Spray or will it be a nice big red plastic cup filled after tapping a keg of the Beast?